Saturday, August 23, 2014

September issues: more than a bunch of bananas, but less than a chicken

Weighing in at over three pounds, my 2012 selection of September issues. According to the American Family Scale, it's more than a bunch of bananas, but less than a chicken.


It's that time...the September issue Olympics. As a magazine and fashion lover, this is both exciting and daunting. It's no longer the September issue, it's issues. At one time, Vogue was the only September issue that was fat with ads, fashion photos and editorial. I could leisurely flip through the pages and when I eventually reached the last page, I was confident that I knew what I needed to know about what was new for fall. Now all the fashion and style mags across multiple categories are on to the extra ad revenue and cache. For style and culture hunters, there's now at least fifteen magazines to study.





Two years ago, my BFFF (best fashion friend forever) Karen and I decided to tackle the project together. We began at about 10 am on a Saturday and it took us until early evening to dissect our collection of September issues. We read, sticky-noted, ripped out pages, highlighted, discussed what worked and what didn't until we couldn't see straight.



It's a job and we're just the girls for the job. We started with breakfast treats, moved on to lunch, then afternoon coffee and finished the day with a martini made by hubby Matt. And of course, we stayed hydrated throughout with lots of water. It was a marathon after all.


We missed our session last year so Karen and I have already set our date for our September 2014 issu-athon. I've already received my September Vanity Fair and Harper's Bazaar (with the lovely granddaughter of Audrey Hepburn photographed by the grandson of Richard Avedon). I've done my due diligence in scouring them both and placing sticky notes on various pages for discussion with Karen. Vogue has yet to kerplunk it's big bad self in my mailbox. But I just experimented with a new experience. I got an email from Vogue saying the iPad version was available. I downloaded it and flicked through the first third. It was fun in a novel sort of way, but I felt like I was cheating! I'm saving the rest for the real deal. But the iPad does illuminate all the rich fall colors in the photos beautifully. I did make note that long skinny scarves are in. I like that a lot.

I do have a perusal process. As I flip through the mags I ask myself: What's really new? What catches my eye? What elements of an outfit do I already have? Which ones do I want to add? Are the proportions new (wider pants? shorter tops?)? Most of the outfits are in the multi-thousand dollar range, so chances are slim that I'll buy that exact Prada item. But how can I translate what I like into something I can afford (and still give the appearance of expensive elegance)?

As a pre-game warmup, I just watched The September Issue film again. It's enlightening to hear the creative discussions and see the passion, angst (especially Grace Coddington!) and focus (especially Anna Wintour!) to put Vogue together. I so appreciate all the work, thought and creative mastery that it takes to create a world of beauty, exoticness and elegance all in one package and have it delivered to my doorstep and my iPad.

I'll report back on our findings from our upcoming session. And I'd love to hear your thoughts on your favorite September issue this year, whatever magazine that may be.



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